Italy’s IMA Spa pays tribute to its late Captain by launching an app and a digital event

IMA launches the new app “I AM IMA” to allow everyone to be connected to the IMA World, introducing the first digital event that wants to pay tribute to its Captain, Mr. Luciano Sardini

COVID-19 mayhem is certainly the worst crisis apparel and textile industry has seen in years but it has also come up with an opportunity which, if grabbed effectively, can open many doors for the industry for sustainable growth.

Walking across the same lines by sensing opportunities in these tough times, IMA Spa – a leading cutting room technology giant from Italy – has moved a step ahead to launch an app to stay better connected with its customers, at a time when travelling seems a not-to-opt kind of phenomenon.

The motive behind launching the app is to let the industry gear up for the upcoming first-ever IMA Digital Event which is scheduled to be organised on 3 December 2020.

The app is also a tribute to Late Luciano Sardini, Founder of IMA Spa, who passed away earlier this year in January. Speaking exclusively to Apparel Resources, his daughter and President of IMA Spa – Mirella Sardini, shared that Team IMA wanted to celebrate the achievements of its Captain after he left and decided to arrange an event in the presence of all its customers.